At BrandTactics, delivering memorable brand experiences isn’t just about being present on the day — it’s about capturing every interaction, every setup, and every success in real-time. As a trusted partner to some of Ireland’s top brands, the team at BrandTactics needed Field Service Management software that could keep up with the pace of modern promotional campaigns — without sacrificing clarity or control.
They turned to NestForms to meet that need.
“We have been using NestForms from the very beginning and we have found it to be invaluable due to our high requirements with individual reporting from multiple events.
It has saved us so much time and effort — our regional teams can report back just as quickly as our local teams instantly.”
— Adam Taylor, Managing Director, BrandTactics
Connecting Brands with Audiences — and the Data to Back It Up
BrandTactics blends creative ideas with hands-on event know-how to help clients stand out in a competitive market. Their campaigns take place across retail outlets, festivals, shopping centres, forecourts, and public venues — often several in one day.
Each experience is tailored to the brand, the message, and the audience. But with multiple teams working across different locations, reporting had become a sticking point.
Before NestForms, collecting proof of delivery — including visuals, feedback, staff activity and timings — often meant juggling emails, phone updates, WhatsApp photos, and separate follow-up reports.
It was fragmented, time-consuming, and occasionally incomplete.
NestForms: A Smarter Way to Capture the Moment
BrandTactics adopted NestForms as their go-to mobile reporting platform — giving their teams one clear, custom form per event that they could complete and submit instantly from their phones.
Each form is designed in-house to reflect exactly what’s needed:
- Event name and brand
- Location and team lead
- Visual merchandising photos
- Key activity checkboxes
- Notes or feedback from the field
- Timestamps and optional GPS capture
Whether they’re working a morning sampling campaign or an evening activation, BrandTactics staff submit full, branded reports within minutes of finishing up — no more delays, no more chasing.
NestForms also works offline, so reports can be completed in underground car parks, remote towns, or busy malls without any issue. Once connected again, the data syncs automatically.
Built for Regional Campaigns
One of BrandTactics’ strengths is their ability to roll out national campaigns through regional teams — all while maintaining a consistent brand standard.
NestForms has been a key part of making that possible.
Now, no matter where the activity is happening — Dublin, Limerick, Galway, or Donegal — field staff follow the same process, use the same mobile form app, and submit the same structured data. There’s no confusion, no need to redesign documents, and no mixed formats from one area to the next.
Managers can instantly review submissions from across the country, verify what’s been done, and confidently update clients — sometimes within the hour.
“Our regional teams can report back just as quickly as our local teams instantly.”
Saving Time, Improving Delivery
With NestForms integrated into the BrandTactics workflow, there’s less time spent compiling reports — and more time delivering creative, effective brand experiences.
For the internal team, NestForms means:
- Faster visibility into team activity
- Standardised reporting across all events
- Immediate access to high-quality photos and key feedback
- Fewer admin hours compiling and cross-checking data
For clients, it means quicker insights and a clearer view of their campaign in action — exactly what they expect from a high-performance promotional partner.
The NestForms Difference
While creativity and imagination power the BrandTactics offering, reliable tools make sure that everything is backed up by results.
NestForms gives the BrandTactics team the flexibility to adapt forms per campaign, brand, or location. From a one-off roadshow to a multi-city retail tour, every event is recorded and submitted in the same structured, professional format.
This consistency helps BrandTactics continue to support major Irish and international brands, as well as PR, advertising and marketing agencies, with the insight and trust they’ve come to expect.
Try NestForms for Your Next Campaign
Running field events, sampling days, Market Research Surveys, brand activations or promotional campaigns? NestForms gives your team a fast, reliable way to submit branded, structured reports right from the field.
Whether you’ve got three events a week or thirty per day, NestForms Offline Surveys can scale with your needs — and it only takes a few minutes to build your first market research survey.
Kick off your NestForms journey today by signing up for the free two week trial. You can try out all of the features available to Premium plan users during this period.
We also offer a Training Demo that’s available to you for free if you have questions when setting up.
